SEO doesn't have to mean an expensive subscription. A handful of free tools cover most of what a small site or a solo project actually needs — you just have to know which ones to reach for and when.
On-page SEO tools
- Meta Tag Generator — write consistent, correctly-sized title and description tags.
- Keyword Density Checker — sanity-check that a page isn't over- or under-optimized for its target phrase.
- Word Counter — check an article against the length its brief or topic calls for.
- Case Converter — keep headings and titles consistent across a site.
Technical SEO tools
- Sitemap Generator — make sure every page you want indexed is easy for a crawler to find.
- HTML Minifier — smaller HTML files take less time to download, which helps page speed.
- Image Compressor — page speed is a ranking signal, and images are usually the biggest weight on a page.
None of these replace a proper SEO strategy — good content and real backlinks still matter most — but they remove the small technical mistakes that quietly hold a page back.
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